LUDUP: Official Electronic Press Kit (EPK)

1. Contact & Identity
Contact lee@ludup.com
Artist Name Ludup
Real Name Lee David Painter
Origin Nottingham, UK
Label Boogie Microphone (Self-Run Independent)
Genre Tags Britpop, Alt Rock, Indie Pop, Pop Rock
Mission Statement Ludup’s mission is simple: to prove that real songwriting is human-led craft, and that the soul of the music must prevail over the noise of AI-driven content.

2. The Story: The 30-Year Debut

The Hook (The Quick Pitch)

Ludup's debut single, "The Goddess of Love," is an authentic 1995 track recorded on DAT tape, lost for three decades, and finally resurrected in 2025. This project is a story of analog music meeting digital ingenuity—the ultimate time capsule.

Artist Biography (For Articles)

Ludup merges the analogue passion of 1995 with the precision of 2025 technology. A software engineer who returned to music after recovering a lost DAT master tape containing his debut recordings.

The debut single, "The Goddess of Love," is an authentic 1995 track rescued from this lost tape. Ludup's sound is genre-fluid, characterized by strong melody and narrative depth. While the early material is authentic Britpop, his diverse influences—ranging from the vocal power of George Michael and INXS to the melodic soul of Roy Orbison and the emotional core of The Cure—guarantee a catalogue that spans heartfelt pop, driving rock, and nostalgic anthems.

3. Key Releases

Release Date Core Narrative
The Goddess of   Love                 December 5, 2025   The 30-year-old debut single; authentic 1995 recording restored from the last surviving DAT master tape (recorded at Square Studios, Nottingham).
Rise (Next Single) Late January 2026 The first song from Ludup's new collection of original material written since the hiatus. Originally conceived as an anthem for his wife, this high-energy song embodies the project's powerful creative rebirth.

Defining Quote (Use This)

"The music is real; the resurrection is digital. This project is a mission to protect the soul of the music."

4. Media & Assets

5. Technical Facts

  • Launch Focus: UK and US 35-55+ audiences (90s Nostalgia, Britpop).

  • Music Production: Audio stems separated from DAT master tape (Logic Pro AI); mix completed using modern EQ, saturation, and reverb to preserve 90s authenticity.

  • Video Production: Visuals generated using HeyGen, Veo, and InVideo to animate 1995 photos and create the younger avatar; final cut edited in Premiere Pro.

  • Campaign Focus: Highly successful storytelling ad campaign based on the "lost tape" narrative.